Tattoo artist Edit Ben Gida aka Edit Paints specializes in hyper-realistic, black-and-grey, micro tattoos and works out of Gida Tattoo and Gallery in Tel Aviv, Israel. She loves the difficulty of trying to create something small and detailed. Her work, which covers everything from pop-culture icons and celebrities to adorable pets and family portraits, is instantly recognizable. Before her career as a celebrated tattoo artist, Edit was a fulltime painter. She studied art and art history in school and says that she never had any interest in tattooing until she met her husband, Avihoo Ben Gida. “He inspired me to get into tattooing and taught me everything about it,” she says. “It was an amazing way to start – learning from one of the best tattoo artists who was also my lover. I was in good hands.” Now the pair works side-by-side at Gida Tattoo and travels all over the world to do guest spots together at various tattoo studios. Visit Edit’s Instagram Page to see more of her tattoo pieces and maybe think about getting an appointment.
A lot of Edit’s work is inspired by celebrity and pop culture.
She’s done mini, small-scale portraits of musicians including Nicki Minaj, Bruce Springsteen, Tupac, and the late Chester Bennington.
She’s also completed tiny movie-scene tattoos that look like they’ve jumped off the screen and onto someone’s skin.
Scrolling through her Instagram feed, you’ll find movie stills ranging from Beauty and the Beast and Titanic to Top Gun and Pulp Fiction.
Edit’s successful rise as a female tattoo artist in the Middle East hasn’t been without its challenges.
“I had a couple of men say they would never get a tattoo from a woman, without even seeing my art – Israeli people can get really religious. Our Bible says women are the underdog.”
But Edit quickly learned to push any negativity out of her life. Instead, she focuses on her art and makes the best out of every opportunity she has in front of her.
“I’m sure I’ll always come across primitive clients who think women don’t belong in places besides the kitchen and raising kids – I’m happy to show them otherwise – right to their faces.”
“I love doing culture icons. They just symbolize a point in time – right here and now.”
“This is the client’s muse, and a lot of people are inspired by that. We are capturing the society, the culture, and the religion of a new media.”
“Since I have a space limit, I can decide what to leave out and how to make it interesting but not too busy.”
“I love taking the time on every small detail. God is in those.”
One of the first tattoos she’s done. And one of her favorite.
Edit’s finely detailed miniatures stand out as something different.
“The culture is alive and more people than ever are lining up to get a tattoo.”
“I’ve been blessed with amazing clients that allow me to have this crazy style that is pretty new in Tel Aviv.”