Playing with Logos and Brand’s Products to Confuse Our Minds

Ahmed Morshedi is a full-time art director by profession and also an independent artist. Every once in a while, he loves to experiment with art, reaching completely new limits and thinking outside the box. This time, 29-year-old Egyptian artist, decided to mess a bit with our trust for certain famous brands by looking at them differently than most of us are used to. Morshedi redesigned the logos of well-known companies, printed them out, and repackaged them in a way that confuses your mind and makes you think twice. “It’s simply a different way of looking at the brands, which most of the time their teams are afraid of tackling it in such a way,” – said Morshedi about the concept behind his artwork. For more of his art and designs follow Morshedi’s Instagram Page.

All major companies know the importance of having a good logo as it’s the face of the brand.

If a brand’s logo is good, customers will easily recognize it, associate with the brand, and trust it.

And what’s more important than the customer’s trust?

Who would have thought of brushing their teeth with Nutella?

If we’re looking for tomato ketchup for our family BBQ, we usually trust Heinz.

We associate logos with the brand’s products.

Logos gives us the assurance that we will get what we’re looking for.