NikeLab Dunk Lux x RT – Iconic Sneakers in Celebratory Digital Artwork by Ditroit

Team of passionate art directors, designers and animators known as Ditroit is an award winning motion studio based in Milan and they are creators of these artworks of famous Nike sneakers. This artwork is a celebration due to the launch of the Nike Lab Dunk Lux; a collaboration with Riccardo Tisci. “We recreated this iconic sneaker model using distinguishing elements of contemporary pop culture, hence marking the undeniable bond between sports and the high-end street style of Riccardo Tisci. These visual reproductions were featured in We believe in the power of love, a short movie shot by Luca Finotti during the Dunk Lux campaign.” The Ditroit studio was founded in 2009 and today they have international clients in the fields of Advertising and Arts & Entertainment. For more information visit the official site for Ditroit studio.

By Milan-based creative studio Ditroit

Designed to celebrate the launch of the Nike Lab Dunk Lux; a collaboration with Riccardo Tisci

“We recreated this iconic sneaker model using distinguishing elements of contemporary pop culture,

Hence marking the undeniable bond between sports and the high-end street style of Riccardo Tisci.”

via [theinspirationgrid]