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Interestingly, people are super happy when they come across one of these odd-shaped food products. We say interestingly because it’s contradictory to what is known as repelling ‘ugly produce’. A huge number of vegetables and fruits go to waste because people don’t want them, simply because they’re bruised, or ugly. Abhi Ramesh, the CEO of Misfits Market, company which sells “ugly produce,” shared his thoughts on the topic. “We see ourselves as the Robin Hood figure here. We’re the aggregator of food waste. … We’re investing in the pipeline between farms and food banks. [The retail stores’ philosophy is based on] perfect triangles of oranges, and squash shaped perfectly designed in a way that’s attractive to drive people in. Historically, grocery stores haven’t wanted to stock anything that isn’t attractive, and so people have gotten used to produce looking a certain way.” Humans are always looking to either run towards the new and exciting, or towards the forgotten, retro, because it’s different and less popular, making it more special. The joy we get while looking at these crazy ‘ugly’ foods must be us not getting used to them, making them ‘special’ like a souvenir in our eyes.
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